Application of Cultural IP in the Design of Cultural and Creative Products of Zhengzhou Metro
Through the research of cultural IP and cultural and creative product design,this paper uses case analysis method to study and demonstrate the target.Taking Zhengzhou subway as cultural element,this paper designs a representative IP image of the city subway.Explore the feasibility and application value of the combination of cultural and creative products and cultural IP in Zhengzhou Metro,and provide corresponding theoretical support and practical application of cultural IP in the application of cultural and creative products.
cultural ipcultural and creative product designzhengzhou metrocultural value
国家科技期刊平台
NSTL
万方数据
