文化IP在郑州地铁文创产品设计中的应用探索
Application of Cultural IP in the Design of Cultural and Creative Products of Zhengzhou Metro
吴天悦 1周姝含 1李闯1
作者信息
摘要
本文通过对文化IP以及文创产品设计的研究,运用案例分析方法对目标进行研究论证.以郑州地铁为文化元素,设计出具有代表性的城市地铁IP形象.探索郑州地铁文创产品和文化IP结合的可行性及应用价值,为文化IP在文创产品的应用中提供相应的理论支撑和实践应用.
Abstract
Through the research of cultural IP and cultural and creative product design,this paper uses case analysis method to study and demonstrate the target.Taking Zhengzhou subway as cultural element,this paper designs a representative IP image of the city subway.Explore the feasibility and application value of the combination of cultural and creative products and cultural IP in Zhengzhou Metro,and provide corresponding theoretical support and practical application of cultural IP in the application of cultural and creative products.
关键词
文化IP/文创产品设计/郑州地铁/文化价值Key words
cultural ip/cultural and creative product design/zhengzhou metro/cultural value引用本文复制引用
基金项目
2023年度河南省高校人文社会科学研究一般项目(2023-ZDJH-693)
出版年
2024
国家科技期刊平台
NSTL
万方数据