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非遗视角下胶东花饽饽视觉形象设计研究

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本文基于当代非遗文化不断流行的背景下,对胶东花饽饽视觉形象设计路径进行探究.花饽饽作为传统的民俗文化现象,是非遗文化的重要组成部分,但现今却存在视觉形象设计模糊、传播受限的困难.通过对胶东花饽饽的概况、文化内涵和审美价值进行分析,总结出其具有使用用途的实用性、题材内容的地域性、装饰造型的象征性、色彩设置的程式化的特征,为非遗视角下胶东花饽饽视觉形象设计奠定理论基础,同时指出非遗视角下胶东花饽饽视觉形象设计的方向,以期为胶东花饽饽的传播和发展指出一定方向.
Research on the Visual Image Design of Jiaodong Flower Bobo from the Perspective of Intangible Cultural Heritage
Based on the background of the continuous popularity of contemporary intangible cultural heritage,this paper explores the design path of jiaodong Huabo visual image.As a traditional folk culture phenomenon,It is an important part of the intangible cultural heritage culture,but now it is difficult to have vague visual image design and limited communication.Through the profile of jiaodong flower property,cultural connotation and aesthetic value analysis,summarizes the practicability of the use of practical,regional decoration content,symbolic,color programming features,for intangible perspective of jiaodong flower property visual image design lay the theoretical basis,at the same time,the intangible view under the direction of visual image design,in order to jiaodong flower property spread and development points out a certain direction.

jiaodong flower bobointangible cultural heritagevisual image design

尚雨荷

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聊城大学,山东 聊城 252000

胶东花饽饽 非遗 视觉形象设计

2023年聊城大学大学生创新创业训练计划项目

CXCY2023248

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(8)
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