Service Design Theory based Website Design Strategy for Yangtze River Intangible Cultural Park
This paper analyzes the user needs of Yangzi River Intangible Cultural Heritage Park website from the perspective of service design theory,and puts forward targeted design strategies.The service design method is used to explore the current service pain points of Yangtze River intangible Cultural Heritage Park,locate the design innovation points,and put forward the strategy of providing personalized service content,focusing on accurate service information support,comprehensive and detailed cloud data service system,and synergistic value creation.The website design and service concept are integrated to improve the service efficiency of Yangtze River intangible Cultural Heritage Park.Promote the inheritance and protection of intangible cultural heritage,and provide references for the design of intangible cultural heritage websites.
service designwebsite designuser needsdesign strategy