Research on the Application of Illustration in Brand Advertising
Driven by the advancement of digital technology,illustration,as an important form of visual communication,has gradually occupied an important position in brand advertising.This paper tries to combine the characteristics of illustration with the development and change of brand advertising,explore the application performance of illustration in brand advertising and summarize design strategies,so as to provide theoretical support for the application of illustration in brand advertising.This paper analyzes the characteristics of illustration such as graphic,decorative,narrative and artistic,summarizes the advantages of illustration application in brand advertising,and puts forward application strategies in terms of shaping brand image,creating marketing atmosphere and enhancing brand value,so as to provide reference for brand advertising design practice.
国家科技期刊平台
NSTL
万方数据
