Research on Campus Visual Design based on Semiotics Theory
The development of high and new technologies such as Internet of Things,computer science and digital twin promote the improvement of intelligent management level in colleges and universities.Campus visualization technology is not only the main visual expression form of smart campus system,but also an effective means to solve the contradiction between the actual needs of users and complex information.The prevailing semiotics in the 20th century provides theoretical guidance for the research and development of computer visualization,and visual symbols are also the carriers of visual presentation.At present,there are relatively few researches on visual design from the perspective of semiotics,and the relevant theoretical system is still in the stage of exploration.The main research methods of this paper are literature research method and case analysis method.Firstly,data visualization and semiotic theory are summarized,and symbolic performance in visualization is studied and analyzed.Then,relevant features of campus visualization are discussed.From the aspects of symbol type,culture,context and interactivity,this paper summarizes the relevant experience and principles of visual design for campus visual projects.