探索消费者心理需求与导购策略设计研究
Exploring Consumer Psychological Needs and Guided Shopping Strategy Design Research
庾萍 1黎焕坚1
作者信息
- 1. 桂林电子科技大学,广西 桂林 541004
- 折叠
摘要
该研究旨在探索消费者购物心理与导购策略之间的关系,以有效吸引消费者参与购物过程.通过分析消费者行为模式和心理需求,提出了吸引消费者、提升购物体验和商品选择便利性的策略.以商业综合体内信息传递效率低、对顾客吸引不足等问题为设计切入点,旨在指导商业综合体智能导购交互界面的设计研究.此外,还探讨了智能化设计的规律和导购机器人的交互方式,以增加购物乐趣.
Abstract
This study aims to explore the relationship between consumer shopping psychology and shopping guidance strategies to effectively engage consumers in the shopping process.By analyzing consumer behavior patterns and psychological needs,strategies are proposed to attract consumers,enhance shopping experiences,and improve the convenience of product selection.With the low efficiency of information transmission and insufficient attraction to customers within commercial complexes as the design entry points,the study aims to guide the design research of intelligent shopping guide interaction interfaces in commercial complexes.Additionally,patterns of intelligent design and interaction methods of shopping guide robots are explored to increase shopping enjoyment.
关键词
消费者/行为模式/购物心理/导购设计Key words
consumers/behavior patterns/shopping psychology/shopping guide design引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据