Research on E-commerce Marketing and Brand Design of Ziyang Selenium-Rich Tea
In the context of the comprehensive development of rural revitalization strategy,ziyang county adheres to the principle of developing agricultural products and revitalizing rural areas,and actively responds to national policies.However,in the process of participating in rural revitalization,ziyang county also faces problems such as a single product and industry chain organization,lack of brand identification elements,insufficient brand image design,and low level of specialization among tea farmers,which seriously affect the implementation of the rural revitalization strategy in ziyang county.In view of this,it is proposed that ziyang county can design diversified products,optimize the industrial chain structure,various brand communication channels,optimize brand image design,and increase professional guidance from the town government,so as to better realize the value of ziyang selenium rich tea.At the same time,it can help tea farmers solve problems and play an important role in increasing tea farmers'income,promoting regional economic development,and achieving rural revitalization.
国家科技期刊平台
NSTL
万方数据
