Application of Ethnic Patterns in Visual Communication Design in Non-Genetic Inheritance Background
Under the background of non-genetic inheritance,ethnic patterns have significant cultural connotation and are an important national art in China,which should attach great importance to the protection and inheritance.Based on the perspective of non-genetic inheritance,this paper analyzes the classification of Chinese ethnic patterns,including animal,geometry,plant patterns,etc.,and explores the visual communication strategy.Chinese designers should firmly believe in non-genetic inheritance,clarify the classification of ethnic pattern,uphold the concept of advancing with the times,combine with multiple ethnic pattern,appropriately carry out transformation and refining,fully highlight the elements of ethnic pattern,and create the ideal visual communication design effect.