文旅融合视角下乡村旅游衍生品的设计策略研究
Research on Design Strategies of Rural Tourism Derivatives from the Perspective of Cultural and Tourism Integration
林琳1
作者信息
- 1. 三门峡职业技术学院,河南 三门峡 472000
- 折叠
摘要
文旅融合的背景下乡村旅游业快速发展,与其关联的乡村文创产品已成为乡村文旅发展的有力支撑.本文通过文旅融合的角度对乡村旅游衍生品设计的路径进行研究,针对目前乡村旅游文创产品的发展现状和不足,探索乡村旅游文创产品设计与开发的策略.旨在为乡村旅游衍生品设计和产业化发展提供启发和借鉴,为实现地域文化的传播与弘扬做出贡献.
Abstract
Under the background of cultural and tourism integration,the rural tourism industry is developing rapidly,and its associated rural cultural and creative products have become a strong support for the development of rural cultural and tourism.This article studies the path of designing rural tourism derivatives from the perspective of cultural and tourism integration,and explores strategies for designing and developing rural tourism cultural and creative products based on the current development status and shortcomings of rural tourism cultural and creative products.Intended to provide inspiration and reference for the design and industrialization development of rural tourism derivatives,and contribute to the dissemination and promotion of regional culture.
关键词
文旅融合/乡村旅游/衍生品/设计策略Key words
integration of culture and tourism/rural tourism/derivative/design strategy引用本文复制引用
基金项目
河南省高等学校人文社会科学研究项目(2022)(2022-ZZJH-511)
出版年
2024
国家科技期刊平台
NSTL
万方数据