Research on IP Image Design Strategy of Regional Landscape——Taking Dongchang Lake as an Example
Under the background of the integrated development of culture and tourism,the design and development of regional landscape IP image has been highly valued by local governments and people.By summarizing and analyzing the regional landscape characteristics and tourism advantages of Dongchang Lake in Liaocheng,this paper reveals the application status and existing problems of Dongchang Lake cultural tourism image,explains the relationship between regional landscape and IP image,puts forward the role of IP image in promoting landscape culture in shaping regional landscape,and puts forward the regional landscape IP image design strategy based on the current situation of Dongchang Lake cultural tourism.One is to highlight the traditional story and enhance the cultural image of IP;the second is to integrate the style characteristics of Liaocheng ancient city and strengthen the synergy;the third is the innovative form carrier to enhance the ductility.Finally,the IP image of Dongchang Lake cultural tourism is designed from the perspective of IP construction,so as to spread the regional landscape culture of Dongchang Lake,improve the popularity and influence of Dongchang Lake in Liaocheng,and highlight the tourism image of Liaocheng as a national historical and cultural city.
dongchang lake in liaochengregional landscapeip imagedesign strategy
国家科技期刊平台
NSTL
万方数据
