基于地域文化的品牌形象设计探究
Research on Brand Image Design based on Regional Culture
宗华1
作者信息
- 1. 南昌理工学院,江西 南昌 330002
- 折叠
摘要
地域文化是鲜明而特色的文化符号,其内涵包括自然地理与历史人文,将地域文化应用于品牌形象设计中,有助于品牌与当地特色更好结合与传播.目前地域文化品牌形象设计中存在设计视觉动力不足,设计内涵不突出等问题.本文通过分析地域文化中的设计资源与实际应用案例,探究地域文化视角下的品牌形象设计发展.
Abstract
Regional culture is a distinct and distinctive cultural symbol,whose connotation includes natural geography and historical humanity.The application of regional culture in brand image design is conducive to the better combination and dissemination of brand and local characteristics.At present,there are some problems in the design of regional cultural brand image,such as lack of visual power and not prominent design connotation.By analyzing the design resources and practical application cases in regional culture,this paper explores the development of brand image design from the perspective of regional culture.
关键词
品牌形象设计/地域文化/视觉传达Key words
brand image design/regional culture/visual communication引用本文复制引用
基金项目
南昌理工学院校级项目(2023)(0602010415)
出版年
2024
国家科技期刊平台
NSTL
万方数据