Research on Brand Image Design based on Regional Culture
Regional culture is a distinct and distinctive cultural symbol,whose connotation includes natural geography and historical humanity.The application of regional culture in brand image design is conducive to the better combination and dissemination of brand and local characteristics.At present,there are some problems in the design of regional cultural brand image,such as lack of visual power and not prominent design connotation.By analyzing the design resources and practical application cases in regional culture,this paper explores the development of brand image design from the perspective of regional culture.
brand image designregional culturevisual communication
国家科技期刊平台
NSTL
万方数据
