基于用户体验的外卖APP适老化设计研究——以"饿了么"为例
Research on the Design of Food Delivery APP for the Elderly based on User Experience——Take"Ele.me"as an Example
江灿明1
作者信息
摘要
随着人口老龄化的进程加速,老年人群体对外卖 APP 的依赖程度加深.本文以当下最热门的外卖 APP"饿了么"为例,从用户体验的角度出发,研究"饿了么"外卖 APP适老化版本中的老年用户体验的特点,为外卖 APP的适老化设计提出进一步优化建议.通过老年用户使用APP过程中存在的问题和使用习惯,优化用户体验,增强用户黏性,从而达到提高外卖 APP适老化的目的.
Abstract
With the acceleration of the aging process of the population,the elderly groups are more dependent on selling APP.This paper takes the most popular takeout APP"Ele.me"as an example,from the perspective of user experience,studies the characteristics of the elderly user experience in the aging version of"Ele.me"takeout App,and puts forward further optimization suggestions for the aging design of the takeout App.Through the problems and habits of elderly users in using APP,optimize user experience and enhance user stickiness,so as to achieve the purpose of improving the aging of takeout App.
关键词
用户体验/外卖APP/适老化设计/"饿了么"Key words
user experience/takeout app/aging design/"ele.me"引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据