The Enlightenment of Traditional Regional Culture Aesthetics to Modern Product Design——Take Liangzhu Culture as an Example
Modern products are more restricted in the shape of machine technology,minimalist style products are more in line with modern people's aesthetic,making modern products in the shape of the shape tends to be the same,in the commercial over-wrapped design,products are more and more superficial,lack of internal value and spiritual beliefs.Art design is different from industrial manufacturing in that it takes the product as a medium to convey spiritual information,giving the product soul life,so that it can continue in the long river of time.Liangzhu civilization,as the earliest known nation on the land of China,has a unique aesthetic understanding.From the unearthed Liangzhu jade and pottery and other handmade products,they are more symbols of status and carriers of belief,reflecting the pursuit of beauty of the artifacts.In the study of Liangzhu culture,it can make up for the missing intrinsic value of modern products and play a positive role in modern product design.