Local Brand Construction Strategy based on Yunnan Jiama Culture
Horse paper,also known as"paper horse"or"horse",is a kind of traditional Chinese folk sacrificial products introduced from the Central Plains into the unique geographical environment and ethnic culture of Yunnan under the integration of Yunnan local ethnic characteristics.Based on the perspective of design semiotics,the design of Yunnan horse culture perspective element analysis,mining its artistic and cultural value and vitality,the spread of local culture is of great significance for the development of the whole,the Yunnan horse culture elements for symbolic processing,explore the new direction of Yunnan local brand building,in the form of regional culture brand history national cultural resources living heritage.
国家科技期刊平台
NSTL
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