Analysis of the Creativity and Expression Methods of Immersive Scene Advertising——Take Meituan as an Example
With the advent of the immersive media period,the scene advertising led by the third media era has been more and more widely concerned and loved.In order to cater to the audience's curiosity and pursuit of interactive experience,and enlarge advertising effect,this research with Meituan application as a research object,explore the immersive scene of creative design and deduce advertising,put forward the combination of content innovation and full immersion environment rendering strategy,is the key to the new trend of advertising development.
国家科技期刊平台
NSTL
万方数据
