Research on Product Design Innovation from the Perspective of Consumer Culture
With the development of society,people's consumption needs are undergoing tremendous changes.In order to gain a competitive advantage in the market,it is necessary to continuously study consumer needs to achieve product design innovation.Consumer culture has a significant impact on consumer purchasing decisions.Therefore,when innovating product design,we start from consumer culture and seek innovative directions.Based on this,this article studies the problems in product design innovation from the perspective of consumer culture,and proposes corresponding strategies to assist in the development of product design innovation.