The Interpretation of Zhongyuan Festival Memorial Culture in Brand Visual Design
Absrtact:At present,there are few brand design cases related to Zhongyuan Festival Festival in China,while brand designs inspired by western festivals emerge in endlessly.The problem of cultural communication of Zhongyuan Festival needs to be solved urgently.Through the literature review method,combined with the relevant theories of design,semiotics and folklore,this paper deeply analyzes the cultural value of the brand activities of Zhongyuan Festival,and combs the brand design cases related to Zhongyuan Festival Festival.It further discusses how to integrate the cultural elements and emotional links of the Zhongyuan Festival into brand design through innovation and design techniques,and the impact of this presentation on brand image,market awareness and cultural inheritance.Through the brand design of Zhongyuan Festival Festival culture,we can highlight the national characteristics,shape the brand of folk culture,and then inherit and carry forward the traditional culture.
国家科技期刊平台
NSTL
万方数据
