Research on the Design Strategy of Digital Cultural and Creative Products in the Digital Age Museum
The purpose of this study is to explore the design strategy of digital cultural products in museums in the digital era.This study firstly interprets the concept of digital creativity,synthetically analyzes the development status quo of digital creativity in museums,understands its existing problems and challenges,and then analyzes the realistic factors of its development.Finally,it summarizes the design strategy of museum digital creative products,which focuses on its own characteristics,expands digital resources,explores product categories and emphasizes aesthetic experience,this paper further explores the development direction of museum digital creative product design,and provides design strategy reference for future museum digital creative product design.