Sustainable Design Research for Tea Brands Targeting the Z Generation——Take"Gu Dao Zhong Cha"Brand Design as an Example
In today's era,environmental protection and sustainable development have become a focal topic across all industries globally,with numerous domestic and international enterprises consistently pursuing sustainable design practices.To promote chinese intangible cultural heritage tea to the z generation,this paper begins with a green circular economy and analyzes the concept of sustainable design to align with its evolution,creating a green,eco-friendly and sustainable brand image.The aim is to leverage brand design to encourage broader environmental thinking and green consumption.This study examines the brand philosophy and developmental challenges of"Gu Dao Zhong Cha",explores innovative approaches to sustainable design across various developmental stages,investigates new models and strategies for intangible cultural heritage preservation and dissemination,and investigates innovative pathways for sustainable design within brand design.
国家科技期刊平台
NSTL
万方数据
