Children's Product Packaging Design Strategy based on Narrative Design
Based on narrative design and child psychology,using packaging as an effective information carrier,this paper explores the application mechanism of narrative design in children's product packaging and formulates packaging design strategies that utilize narrative design to enhance the competitiveness of children's products in the market.Combined with cognitive development theory,case study,etc.,and by the influencing elements of children's product packaging design,this paper derives the principles of children's product packaging design with the clear narrative theme,easy-to-read narrative content,and complete narrative structure,and proposes the feasible strategies of narrative children's product packaging design from three dimensions:content level,performance level,and interaction level.Children's product packaging design should deepen the narrative expression to better meet the needs of brands and users,and promote the innovation of design practice.
国家科技期刊平台
NSTL
万方数据
