Innovation and Derivatives of Ethnic Handicraft Products under the Experience Economy
The rise of experience economy has had a profound impact on ethnic handicraft products.This article explores the impact of experience economy on ethnic handicraft products,and analyzes several key aspects of innovation and derivatives of ethnic handicraft products,including the integration of innovative design and handicrafts,the combination of innovative materials and traditional craftsmanship,and the development and promotion of derivative products.On this basis,suggestions were put forward to strengthen innovative design and technological research and development support,expand sales channels,strengthen brand building and promotion,etc.,in order to promote the innovation and derivative of ethnic handicraft products.