In recent years,our country's cultural creative media industry has developed rapidly,and the social need for visual communication design talents has become increasingly prominent.Visual communication belongs to the category of art design,which needs to bring special visual experience to the audience by using text,graphics,colors and other elements under the integration of the characteristics of the times.How to make full use of the advantages of university-enterprise integration and make the cultivated talents meet the needs of the industry is an important topic for the visual communication design major in colleges and universities.Starting from the concept and characteristics of visual communication design,this paper focuses on the teaching reform measures of visual communication design under the integration of production and teaching.
integration of production and educationvisual communication designteaching reform
国家科技期刊平台
NSTL
万方数据
