Chinese traditional culture is the precious wealth accumulated in the development of China for five thousand years,among which traditional literary works are an important part that can not be ignored.The characters,backgrounds,costumes and storylines in the book are mostly used in animation and film.The success of these excellent works stems from the refinement of traditional works and the profound cultural elements and traditional culture of China.Traditional literary works in the Internet era should be combined with new and innovative forms of expression to give full play to the charm of literature and let the audience more immersed in it.As a form of artistic expression that keeps up with the trend of the times,the innovative and lovely cartoon IP image has different audience groups.Through the cartoon IP image that young people love and are more easily accepted,the Chinese traditional literary works are promoted.Taking"A Dream of Red Mansions"as an example,the young people are more independent and invested in familiar with and concerned about the Chinese traditional literary works,and the flag of"Chinese culture"is clear.
a dream of red mansionscharacter imageipcultural industry