新媒体时代视觉传达设计的创新策略研究
Research on Innovative Strategies of Visual Communication Design in the New Media Era
刘媛媛 1庞卫娟 1费莎1
作者信息
- 1. 西安海棠职业学院,陕西 西安 710038
- 折叠
摘要
新媒体时代的到来彻底改写了传统视觉传达设计的规则.数字技术的迅猛发展使信息传递变得更加多元化和即时化,用户不仅是内容的接受者,更成为重要的参与者和创造者.移动互联网、社交媒体、虚拟现实等新技术平台的普及,使信息的传播途径和呈现形式都发生了根本性的转变.传统的静态视觉设计已经难以满足当代用户日益增长的互动需求和个性化追求,这为视觉传达设计带来了巨大的挑战,同时也提供了前所未有的创新契机.本文聚焦于新媒体环境下视觉传达设计的创新策略,旨在为设计师提供具体的指导,以帮助他们有效地应对这一动态、多元且充满活力的新媒介环境.
Abstract
The arrival of the new media era has completely rewritten the rules of the traditional visual communication design.The rapid development of digital technology has made information transmission more diversified and real-time oriented.Users are not only the recipients of content,but also become important participants and creators.The popularity of new technology platforms,such as mobile Internet,social media and virtual reality,has made a fundamental change in the dissemination way and presentation form of information.Traditional static visual design has been difficult to meet the growing interactive needs and personalized pursuit of contemporary users,which brings great challenges for visual communication design,but also provides unprecedented opportunities for innovation.Focusing on innovative strategies for visual communication design in a new media environment,this paper aims to provide designers with specific guidance to help them effectively cope with this dynamic,diverse and dynamic new media environment.
关键词
新媒体时代/视觉传达设计/创新策略Key words
new media era/visual communication design/innovation strategy引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据