The arrival of the new media era has completely rewritten the rules of the traditional visual communication design.The rapid development of digital technology has made information transmission more diversified and real-time oriented.Users are not only the recipients of content,but also become important participants and creators.The popularity of new technology platforms,such as mobile Internet,social media and virtual reality,has made a fundamental change in the dissemination way and presentation form of information.Traditional static visual design has been difficult to meet the growing interactive needs and personalized pursuit of contemporary users,which brings great challenges for visual communication design,but also provides unprecedented opportunities for innovation.Focusing on innovative strategies for visual communication design in a new media environment,this paper aims to provide designers with specific guidance to help them effectively cope with this dynamic,diverse and dynamic new media environment.
new media eravisual communication designinnovation strategy
国家科技期刊平台
NSTL
万方数据
