With the rapid development of information technology,digital media art has gradually become an important part in the field of contemporary art design.As a traditional form of visual communication,graphic design is facing great impact and change from digital technology.Digital media art enriches the expression techniques of graphic design and injects new vitality and creative sources into it.In modern society,the rapid and extensive dissemination of digital information makes the integration of digital media art and graphic design an inevitable trend.This paper aims to explore the application of digital media art in graphic design,and proposes corresponding optimization strategies by studying the characteristics of digital media art and its integration in graphic design.