首页|饾版印刷在品牌设计中的分析与应用

饾版印刷在品牌设计中的分析与应用

Woodblock Printing Craft Analysis and Application in Modern Design

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饾版印刷作为中国传统雕版印刷术的技艺巅峰是中国非物质文化遗产的重要组成部分,蕴藏着中华民族的文化理念、艺术基因、精神特质和思想精髓,凝聚着深厚的文化艺术价值,充分体现出中国传统文化的创造性与多样性.它既是我国古代劳动人民智慧的结晶,又具有强烈的民族特色.随着时代不断进步,传统工艺面临着前所未有的困境,科学技术的提升、传承人老龄化和制作工艺落后严重影响着传统工艺进一步发展.因此,对优秀传统文化的创造性转化和创新性发展迫在眉睫.
Block printing,as the peak of Chinese traditional block printing,is an important part of China's intangible cultural heritage.It contains the cultural concept,artistic gene,spiritual characteristics and ideological essence of the Chinese nation,and embodies profound cultural and artistic value.It fully reflects the creativity and diversity of Chinese traditional culture.It is not only the crystallization of the wisdom of the ancient working people in our country,but also has strong national characteristics.With the continuous progress of the times,traditional crafts are facing unprecedented difficulties.The improvement of science and technology,the aging of inheritors and the backward production technology seriously affects the further development of traditional crafts.Therefore,the creative transformation and innovative development of excellent traditional culture is urgent.

intangible cultural heritagewoodblock printingbrand design

王怡倩、陈文欣

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郑州工业应用技术学院,河南 郑州 450000

非物质文化遗产 饾版印刷 品牌形象设计

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(11)
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