In the context of the integration of culture and tourism,creating an urban IP image has become one of the key focuses for the promotion and dissemination of urban culture as well as the development of related cultural tourism industries.This paper explores the key elements of urban IP image design and discusses how to integrate digital media technology with traditional culture in the development of the digital era to apply it to the design of urban IP images and the development of related cultural and creative industries.
digital cultural and creative technologiesurban ip imageintegration of culture and tourism
国家科技期刊平台
NSTL
万方数据
