利用数字文创打造城市IP形象的设计策略研究
Research on Design Strategies for Creating Urban IP Image Using Digital Cultural and Creative Technologies
孙闻笑1
作者信息
- 1. 江阴职业技术学院 艺术设计系,江苏 江阴 214405
- 折叠
摘要
在文旅融合的大背景下,打造城市IP形象成为城市文化传播推广以及文化旅游相关产业发展的重点之一.本文探讨了城市IP形象设计的关键要素以及在数字化浪潮的发展中如何将数字媒体技术与传统文化相融合并应用于城市IP形象的设计和相关文创产业的发展中.
Abstract
In the context of the integration of culture and tourism,creating an urban IP image has become one of the key focuses for the promotion and dissemination of urban culture as well as the development of related cultural tourism industries.This paper explores the key elements of urban IP image design and discusses how to integrate digital media technology with traditional culture in the development of the digital era to apply it to the design of urban IP images and the development of related cultural and creative industries.
关键词
数字文创/城市IP形象/文旅融合Key words
digital cultural and creative technologies/urban ip image/integration of culture and tourism引用本文复制引用
基金项目
江苏省高等学校哲学社会科学研究项目(2023)(2023SJYB1021)
出版年
2024
国家科技期刊平台
NSTL
万方数据