This article deeply analyzes the innovative strategies of digital media art in the field of advertising design.With its unique characteristics of virtuality,interactivity,universality,and diversity,it greatly enriches the expression forms of advertising and significantly enhances visual impact and interactivity.Through virtual reality technology,advertisements can present a more immersive experience;the application of big data and artificial intelligence has achieved precise advertising placement and personalized design.In addition,cross-border cooperation and the integration of diverse cultures have injected novel style elements into advertising design,effectively enhancing the attractiveness and brand influence of advertising.These strategies not only inject new vitality into the advertising industry,but also drive innovation and development in advertising design.
digital media artadvertising designinnovationstrategy
国家科技期刊平台
NSTL
万方数据
