At present,science and technology constantly innovation,the era of new media has come.Information hierarchy relationship is not only related to the effective transmission of information,but also involves the optimization of user experience and the promotion of brand value.How to better use the new media era in the visual design,to help people to obtain information quickly and effectively,design application,summarizes the information hierarchy under the new media era and its categories in visual design performance,analyzes the specific application of information hierarchy in visual design,and reflect on and prospect the application of information hierarchy relationship in visual design.
new media erainformation hierarchyvisual designuser experiencebrand value