Driven by globalization and the technological revolution,society has undergone an unprecedented transformation.This transformation has had a profound impact on various fields,especially intangible cultural heritage crafts.These handicrafts not only carry rich historical and cultural values,but also face the dual challenges of inheritance and innovation.This study analyzes the characteristics of social transformation,including economic globalization,scientific and technological progress,increased cultural diversity and environmental awareness,and discusses how these factors affect the current situation and future of intangible cultural heritage crafts.This paper discusses in detail how intangible cultural heritage handicraft can adapt to market demand and open up new development space by integrating modern design elements,applying high technology,using eco-friendly materials and cross-border cooperation.
intangible cultural heritagesocial transformationinnovative design