Starting from the perspective of cultural and tourism integration,this article summarizes and organizes the problems faced by the brand construction of Guangxi's red culture,clarifies the principles of Guangxi's red culture brand construction,and finally clarifies brand construction innovation strategies from five aspects:building integrity and systematicity,building diverse communication channels,innovating red culture product expression forms,strengthening brand image design,and promoting cultural and tourism industry integration.This provides new ideas for the construction of Guangxi's red culture brand.
integration of culture and tourismred culturebrand building
国家科技期刊平台
NSTL
万方数据
