This paper discusses the application and challenge of digital technology in the protection of intangible cultural heritage of Gansu embroidery,and puts forward specific suggestions.As a unique representative of intangible cultural heritage in western china,Gansu embroidery's digital protection work faces such problems as insufficient integration of culture and technology,weak awareness of intellectual property protection,regional differences in technology popularization,and imbalance between traditional technology and digital innovation.To address these challenges,it is suggested to build digital archives,strengthen intellectual property protection,and integrate digital technologies to broaden inheritance channels.
gansu embroiderydigital protectionintangible cultural heritage