In the digital era,enterprises are facing the challenge of how to effectively spread their brand image in the increasingly competitive market.With the rapid development of information technology,the traditional brand communication strategy has been unable to fully meet the current market demand,so brands must adopt innovative methods to enhance their popularity,shape their unique brand characteristics,and enhance their competitive position in the market.This paper discusses in detail under the background of digital brand image communication three main strategies:integrated communication channels to play synergy,use of data analysis to achieve accurate audience positioning,and unified brand image to strengthen its management coherence,aims to effectively cope with information,audience diversification,and across the channels of consistency,so as to enhance its market competitiveness.
国家科技期刊平台
NSTL
万方数据
