Under the general trend of increasing development,"dynamic"design has gradually become a diversified and multi-faceted form of design.The reason is to meet the needs of a wider range of people.From the perspective of dynamism and brand image design,this paper analyzes the application,influence and development of dynamic design in brand image design.The purpose is to cut into innovation for the brand through dynamic design means.In the process of brand image design and transmission,the mutual relationship between the brand and consumers is pulled.