动态化在品牌形象设计中的试论
Discussion on Dynamization in Brand Design
廖楚怡 1郑诗润1
作者信息
- 1. 南昌理工学院,江西 南昌 330000
- 折叠
摘要
在日益发展的大趋势下"动态化"设计逐渐成为设计多元化、多方位的形式出现.原因是为了满足更加广泛的人群需求.本文从动态化与品牌形象设计角度出发,分析动态化设计在品牌形象设计运用、影响、发展等.目的在于通过动态化设计手段来为品牌切入创新.在品牌形象设计传递过程中拉动品牌与消费者之间的相互关系.
Abstract
Under the general trend of increasing development,"dynamic"design has gradually become a diversified and multi-faceted form of design.The reason is to meet the needs of a wider range of people.From the perspective of dynamism and brand image design,this paper analyzes the application,influence and development of dynamic design in brand image design.The purpose is to cut into innovation for the brand through dynamic design means.In the process of brand image design and transmission,the mutual relationship between the brand and consumers is pulled.
关键词
动态化/品牌形象设计/视觉设计Key words
dynamic/brand image design/visual design引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据