Against the backdrop of the country's emphasis on cultural and creative industries to promote the development of cultural and tourism economy,scenic spots across the country vigorously promote local cultural tourism while creating IP cultural and creative products.This article will conduct research and analysis on the current development status and existing problems of cultural and creative products in Daur Hala New Village,explore the Daur IP image and cultural and creative product design,and assist in the cultural and tourism industry of Daur Hala New Village.
daur ethnic grouphala new villageip imagecultural and creative designrural revitalization