动态图形设计在数字媒体广告中的应用
Application of Dynamic Graphic Design in Digital Media Advertising
李倩1
作者信息
- 1. 江苏电子信息职业学院,江苏 淮安 223003
- 折叠
摘要
在数字媒体广告领域,动态图形设计以其独特的魅力和效果成为品牌传播的新宠.通过动态变化的线条、形状、色彩和光影,动态图形不仅吸引了观众的眼球,还传递了品牌的情感与温度,这种设计不仅增强了广告的视觉冲击力,也加深了观众对广告的记忆与认同,为品牌在市场上树立了独特的形象.
Abstract
In the field of digital media advertising,dynamic graphic design has become a new favorite of brand communication due to its unique charm and effect.By dynamically changing lines,shapes,colors,and lighting,dynamic graphics not only attract the audience's attention,but also convey the brand's emotions and warmth.This design not only enhances the visual impact of the advertisement,but also deepens the audience's memory and identification with the advertisement,establishing a unique image for the brand in the market.
关键词
动态图形设计/数字媒体/广告设计Key words
dynamic graphic design/digital media/advertising design引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据