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动态图形设计在数字媒体广告中的应用

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在数字媒体广告领域,动态图形设计以其独特的魅力和效果成为品牌传播的新宠.通过动态变化的线条、形状、色彩和光影,动态图形不仅吸引了观众的眼球,还传递了品牌的情感与温度,这种设计不仅增强了广告的视觉冲击力,也加深了观众对广告的记忆与认同,为品牌在市场上树立了独特的形象.
Application of Dynamic Graphic Design in Digital Media Advertising
In the field of digital media advertising,dynamic graphic design has become a new favorite of brand communication due to its unique charm and effect.By dynamically changing lines,shapes,colors,and lighting,dynamic graphics not only attract the audience's attention,but also convey the brand's emotions and warmth.This design not only enhances the visual impact of the advertisement,but also deepens the audience's memory and identification with the advertisement,establishing a unique image for the brand in the market.

dynamic graphic designdigital mediaadvertising design

李倩

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江苏电子信息职业学院,江苏 淮安 223003

动态图形设计 数字媒体 广告设计

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(12)