Research on Ideological and Political Application of Advertising Art Design Specialty Curriculum in Higher Vocational Colleges
The training of advertising art and design in higher vocational colleges is aimed at"Combining German and Technical Skills"with high quality professionals.It is necessary to master certain technical skills,have certain professional ability,and have good professional ethics.However,for a long time,some colleges and universities have excessively relied on ideological and political teachers and counselors for students'ideological and political education,professional teachers have not strong ideological and political awareness of the curriculum,professional teachers have limited ability to tap the ideological and political elements of the professional curriculum,and the school system design is not perfect,resulting in the training of talents can not meet the needs of industries and enterprises.Therefore,this paper analyzes the significance of integrating advertising art and design courses into ideological and political education,analyzes the existing problems in the implementation process of this professional curriculum,and further proposes solutions to achieve the integration of ideological and political education and professional skills,so as to train advertising art and design talents who are more adaptable to social needs.
higher vocational educationadvertising art design majorcurriculum ideology and politics
国家科技期刊平台
NSTL
万方数据
