高职《品牌设计》课程动态表现教学内容构建研究
Higher Vocational "Brand Design" Curriculum Dynamic Performance Teaching Content Construction Research
胡晓雷1
作者信息
- 1. 贵州交通职业大学,贵州 贵阳 550014
- 折叠
摘要
新媒体环境下,企业在品牌推广和产品推介等方面出现了多种新手段和途径.整个设计行业急需具备新媒体传播技能的设计人才.《品牌设计》课程需要及时将动态表现的新技术、新工艺、新规范纳入教学内容,推动品牌设计课堂革命.本文从高职品牌设计动态表现教学内容建构主线、品牌设计动态表现与传统二维设计的对比、品牌设计动态表现教学内容构建 3 方面进行构建,详细深入地阐述了高职品牌设计课程动态表现教学内容的具体内容,将行业新技术融入品牌设计课程教学内容,培养贴近新媒介时代需求的创新复合型设计人才.
Abstract
Under the new media environment,there are many new means and ways for enterprises to promote their brands and products.The whole design industry is in urgent need of design talents with new media communication skills."Brand Design"course needs to be timely performance of new technology,new technology,new norms into the teaching content,promote brand design classroom revolution.This article from the high vocational brand design dynamic performance teaching content construction main line,the brand design dynamic performance and the traditional two-dimensional design contrast,the brand design dynamic performance teaching content construction three aspects carry on the construction,this paper expounds in detail the concrete content of the dynamic performance teaching content of the brand design course in higher vocational colleges,and integrates the new technology of the industry into the teaching content of the brand design course,to cultivate creative and compound design talents close to the needs of the new media era.
关键词
新媒体/品牌设计/动态表现/教学内容Key words
new media/brand design/dynamic performance/teaching content引用本文复制引用
基金项目
2022年贵州省教育科学规划课题项目(2022B104)
出版年
2024
国家科技期刊平台
NSTL
万方数据