Research on the Media Image of Jianghan Culture Communication in the Perspective of New Media
Under the new media environment,the communication media image with Jianghan culture as the theme evolves towards visualization and highlights the characteristics of immediacy,interactivity,community and personalization.By discussing the construction of the communication image of Jianghan culture in the new media perspective and the reshaping of the image of new media discourse,strengthening the communication education of Jianghan culture,excavating cultural resources and shaping the cultural brand,this dissertation aims to reshape the communication media image of Jianghan culture under the perspective of new media,and to provide experience for the inheritance and development of the excellent regional culture of the Jianghan region.
new mediafield of viewjianghan culturecommunication mediaimage