This article delves into the strategies of content marketing for clothing brands in the digital era and their impact on marketing education.By analyzing current market trends,it identifies the main challenges faced by clothing brands in content creation.Then,it proposes optimized countermeasures to address these issues and emphasizes the importance of integrating real-time market analysis,the application of new technologies,and innovative thinking into clothing marketing courses.The implementation of these strategies provides specific content marketing guidance for clothing brands while offering insights into the improvement of marketing education.