服装品牌线上运营中内容创作的技巧与实践探究
Exploring the Skills and Practice of Content Creation in Online Operation of Clothing Brands
舒方瑾1
作者信息
- 1. 江汉艺术职业学院,湖北 潜江 433100
- 折叠
摘要
本文深入探讨了数字化时代服装品牌内容营销的策略及其对市场营销教育的影响,通过分析当前市场趋势,指出服装品牌在内容创作中面临的主要挑战,接着提出针对这些问题的优化对策,强调了在服装营销课程中融入实时市场分析、新技术应用及创新思维的重要性,探讨策略实施为服装品牌提供了具体的内容营销指导,同时为市场营销教育的改进提供了洞见.
Abstract
This article delves into the strategies of content marketing for clothing brands in the digital era and their impact on marketing education.By analyzing current market trends,it identifies the main challenges faced by clothing brands in content creation.Then,it proposes optimized countermeasures to address these issues and emphasizes the importance of integrating real-time market analysis,the application of new technologies,and innovative thinking into clothing marketing courses.The implementation of these strategies provides specific content marketing guidance for clothing brands while offering insights into the improvement of marketing education.
关键词
服装品牌/内容创作/市场变化Key words
clothing brand/content creation/market changes引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据