纸质包装视觉传达设计的创新路径
The Innovative Path of Paper Packaging and Visual Communication Design
王天1
作者信息
- 1. 山西职业技术学院,山西 太原 237016
- 折叠
摘要
在当前的产品包装设计行业中,纸质包装凭借绿色环保、成本低廉等优势,成为产品包装设计的首选材料.随着社会的不断进步,人们在精神文化方面提出了更多要求,消费者在购买产品时,除了查看产品的安全质量之外,还会关注产品包装的设计美感.因此,设计人员要想突出纸质包装的优势特点,还需加强视觉传达设计,根据产品卖点、特质与大众审美,设计新颖独特的纸质包装,增强产品在市场中的核心竞争力.
Abstract
In the current product packaging design industry,paper packaging with green environmental protection,low cost and other advantages,has become the first choice of product packaging design material.With the continuous progress of the society,people have put forward more requirements in the spiritual culture.When consumers buy products,in addition to check the safety and quality of products,they will also pay attention to the design beauty of product packaging.Therefore,in order to highlight the advantages and characteristics of paper packaging,designers also need to strengthen the visual communication design,and design novel and unique paper packaging according to the product selling points,characteristics and public aesthetics,so as to enhance the core competitiveness of the products in the market.
关键词
纸质包装/视觉传达设计/创新路径Key words
paper packaging/visual communication design/innovation path引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据