管窥当代商场餐饮行业外观视觉设计趋势及成因——以C市汇嘉时代商场为例
Look into the Trend and Causes of Contemporary Shopping Mall Catering Industry Visual Design——Take the Wuika Times Plaza in C City as an Example
王凌1
作者信息
- 1. 新疆农业职业技术大学,新疆 昌吉 831100
- 折叠
摘要
商场的繁荣程度是一个城市经济发展水平直观的体现,相反地,一个繁荣的商场又能提供就业岗位并带动消费以反哺当地的经济.商场的餐饮行业是商场的支撑行业之一,在当今快速发展的商场餐饮行业中,餐饮外观视觉设计对于吸引顾客、提升品牌形象和增加销售额具有至关重要的作用.本文将探讨当前商场餐饮行业中的几个主要视觉设计趋势,并分析这些趋势如何帮助餐饮业在竞争激烈的市场中脱颖而出.
Abstract
The prosperity degree of a shopping mall is the intuitive embodiment of the level of economic development of a city.On the contrary,a prosperous shopping mall can provide jobs and drive consumption to feed back the local economy.The catering industry of shopping malls is one of the supporting industries of shopping malls.In today's rapidly developing catering industry of shopping malls,the visual design of catering appearance plays a vital role in attracting customers,improving the brand image and increasing sales.This article will explore several major visual design trends in the current shopping mall restaurant industry and analyze how these trends help the restaurant industry stand out in the competitive market.
关键词
商场视觉设计/消费者行为/字体/标志/品牌形象/消费体验Key words
visual design of shopping mall/consumer behavior/font/logo/brand image/consumer experience引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据