香烟包装设计中工艺美术的应用研究
Research on the Application of Arts and Crafts in Cigarette Packaging Design
康茜1
作者信息
- 1. 郑州黄金叶实业有限责任公司,河南 郑州 450000
- 折叠
摘要
在市场经济发展不断深入背景下,消费者购买需求不断趋向于多元化、个性化,消费者在看重商品功能、实用性的同时,越来越关注商品的外观审美性.因此,产品包装设计成为现代设计的一个重要领域.在现代香烟包装设计中,为了适应消费者审美需求,越来越多设计人员将工艺美术应用其中,不仅与国外香烟包装进行了很好区分,还促进了中华民族优秀传统文化的传承弘扬.本文从工艺美术的内涵特征入手,梳理了香烟包装设计中工艺美术的应用价值,从工艺美术色彩应用、工艺美术元素应用、工艺美术纹样应用等方面入手,探讨了香烟包装设计中工艺美术的实践应用,以供参考.
Abstract
In the context of the continuous deepening of market economy development,consumer purchasing needs are constantly tending towards diversification and personalization.While consumers value the functionality and practicality of products,they are increasingly concerned about the aesthetic appearance of products.Therefore,product packaging design has become an important field of modern design.In modern cigarette packaging design,in order to meet the aesthetic needs of consumers,more and more designers are applying arts and crafts,which not only distinguishes them well from foreign cigarette packaging,but also promotes the inheritance and promotion of excellent traditional chinese culture.This article starts with the connotation and characteristics of arts and crafts,and summarizes the application value of arts and crafts in cigarette packaging design.Starting from the application of arts and crafts colors,elements,and patterns,it explores the practical application of arts and crafts in cigarette packaging design for reference.
关键词
香烟包装/工艺美术/色彩/纹样Key words
cigarette packaging/arts and crafts/color/pattern引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据