Innovation and Application of Yi Ethnic Clothing Elements in the New Media Environment
With the rapid development of the times,clothing is no longer just a simple shading tool,but gradually evolved into a comprehensive embodiment of culture,art and life attitude.In this context,the combination of tradition and modernity,and the integration of nations and the whole world,has become the topic of continuous exploration in the fashion industry.The rise of new media has provided infinite possibilities for the combination of traditional national costume culture and modern design.Through the joint promotion of digital media,social media and e-commerce platforms,more people can understand and appreciate the unique charm of Yi costumes,and inspire designers to draw inspiration from them to create clothing works with both national characteristics and modern sense.This paper aims to discuss how to skillfully integrate Yi costume elements into modern costume design,and to be widely spread through new media such as TikTok,Xiaohongshu,Baidu and Weibo.Use literature analysis,case study and field research to explore the cultural connotation and design elements of Yi clothing,and combine the modern design concept and aesthetic trend to create a modern clothing series with unique charm and market potential.This will not only help to protect and inherit the ethnic minority costume culture,but also can inject new vitality into the modern fashion design,and promote the innovation and development of the whole industry.
yi costumemodern clothing designethnic elementsnew media
国家科技期刊平台
NSTL
万方数据
