鞋类工艺与设计2024,Vol.4Issue(14) :22-24.DOI:10.3969/j.issn.2096-3793.2024-14-007

AI助力品牌标识与标志设计创新

AI Assists Brand Identity and Logo Design Innovation

崔小龙
鞋类工艺与设计2024,Vol.4Issue(14) :22-24.DOI:10.3969/j.issn.2096-3793.2024-14-007

AI助力品牌标识与标志设计创新

AI Assists Brand Identity and Logo Design Innovation

崔小龙1
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作者信息

  • 1. 安徽中药科技学校,安徽 亳州 236800
  • 折叠

摘要

品牌形象设计是现代企业的重要组成部分,是企业文化的一种具体表现形式,也是企业宣传和推广的重要手段.在现代品牌形象设计中,品牌标识与标志设计成为其中重要组成部分,对企业形象的建立、企业市场营销有着不可替代的作用.为适应时代发展,使品牌形象更具识别性、更有吸引力、更易于传播和使用,在设计中必须赋予品牌标识与标志新的内涵和形式.本文将从AI在品牌标识与标志设计中的应用角度进行探讨,旨在提升品牌标识与标志设计在视觉方面的表现效果.

Abstract

Brand image design is an important component of modern enterprises,a specific manifestation of corporate culture,and an important means of enterprise promotion and publicity.In modern brand image design,brand identity and logo design have become important components,playing an irreplaceable role in establishing corporate image and marketing.In order to adapt to the development of the times,make the brand image more recognizable,attractive,and easier to spread and use,it is necessary to endow the brand logo and logo with new connotations and forms in design.This article will explore the application of AI in brand identity and logo design,aiming to enhance the visual performance of brand identity and logo design.

关键词

AI/品牌标识/品牌标志/设计创新

Key words

ai/brand identification/brand logo/design innovation

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出版年

2024
鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
参考文献量7
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