Exploring the Cultural and Creative Redesign of Mianzhu Woodblock New Year Paintings based on Intangible Cultural Heritage Culture
Chinese traditional New Year paintings,as treasures of Chinese folk art,have a long history and profound cultural heritage.With the development of modern society,lifestyle and production methods have undergone tremendous changes.In today's rapidly developing information technology,the dissemination of traditional culture must inject new vitality,and the cultural and creative industry has emerged with an increasingly strong development momentum.This article takes Mianzhu New Year paintings as an example to explore the redesign of Mianzhu woodblock New Year paintings as tourism cultural and creative souvenirs.It provides new ideas and methods for the combination of woodblock New Year paintings and other folk arts with modern tourism cultural and creative product design,combining traditional folk art with modern design to achieve the goals of protection,inheritance,and innovation.
intangible cultural heritagecultural and creative product designmianzhu new year paintingsredesign