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基于非遗文化的绵竹木版年画文创再设计探析

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中国传统年画作为中国民间艺术的瑰宝,有着悠久的历史和深厚的文化底蕴.随着现代社会的发展,如今生活方式和生产方式也发生了巨大的转变.在信息技术飞速发展的今天,传统文化的传播必须注入新的活力,文化创意产业应运而生,发展势头日益强劲.本文以绵竹年画为例,通过探索绵竹木版年画作为旅游文创纪念品的再设计,为木版年画乃至其他民间艺术与现代旅游文创产品设计相结合提供了新思路、新方法,使传统民间艺术与现代设计相结合,达到保护、传承、创新的目的.
Exploring the Cultural and Creative Redesign of Mianzhu Woodblock New Year Paintings based on Intangible Cultural Heritage Culture
Chinese traditional New Year paintings,as treasures of Chinese folk art,have a long history and profound cultural heritage.With the development of modern society,lifestyle and production methods have undergone tremendous changes.In today's rapidly developing information technology,the dissemination of traditional culture must inject new vitality,and the cultural and creative industry has emerged with an increasingly strong development momentum.This article takes Mianzhu New Year paintings as an example to explore the redesign of Mianzhu woodblock New Year paintings as tourism cultural and creative souvenirs.It provides new ideas and methods for the combination of woodblock New Year paintings and other folk arts with modern tourism cultural and creative product design,combining traditional folk art with modern design to achieve the goals of protection,inheritance,and innovation.

intangible cultural heritagecultural and creative product designmianzhu new year paintingsredesign

李远、杨芳

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南昌航空大学,江西 南昌 330063

非物质文化遗产 文创产品设计 绵竹年画 再设计

江西省高校人文社会科学研究规划项目

JC20123

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(14)
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