Discussion on the Countermeasures of Cultural and Creative Design for Rural Tourism——Based on the Perspective of Cultural and Tourism Integration
Under the situation of cultural and tourism integration,in order to realize the value of rural tourism cultural and creative products in the promotion of regional characteristics and culture,and to improve the economic benefits of tourism,the article studies the value of cultural and creative product development in rural tourism,analyses the current situation of cultural and tourism design in rural tourism under the perspective of cultural and tourism integration,and puts forward the countermeasures of rural tourism cultural and creative design.Based on the positioning of cultural and creative products and following the principle of adapting to local conditions,the article designs functional and practical cultural and creative products that carry the connotation of rural culture and have the attributes of commodities,so as to create a rural tourism industry with regional cultural characteristics and realise a double harvest of economic and cultural benefits.
rural tourismcultural and tourism integrationcultural and creative design
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