Overview of Research on the Application of Animal Forms in Visual Communication Design from an Emotional Perspective
In visual communication design,animal form is the key expression means to effectively convey emotion and information.This paper focuses on the emotional dimension and explores the various applications of animal forms and their effects.By analyzing the emotional elements contained in animal forms,we show how designers can use them to trigger the emotional resonance of the audience.Combined with examples,the extensive practice and visual charm of animal form in visual communication are demonstrated,and its role in enhancing design appeal and memory points and optimizing communication effects is confirmed.The prospect and direction of further exploration and application of animal morphology in this field are also prospected.
emotional resonanceanimal formvisual communication design