数智时代动态交互广告设计策略创新研究
Innovative Research on Dynamic Interactive Advertising Design Strategies in the Digital Age
曹方豪1
作者信息
- 1. 湖南外贸职业学院,湖南 长沙 410200
- 折叠
摘要
步入数智时代后,科技发展速度不断加快,广告和交互技术的结合促进广告设计实现创新发展.纵观动态交互广告设计现状,还存在不少问题,尚未将数智技术的价值充分展现出来.基于此,本文通过对数智时代的特性进行介绍,指出数智时代动态广告的主要表现形式,提出数智时代动态交互广告设计创新策略.
Abstract
After entering the era of digital intelligence,the speed of technological development continues to accelerate,and the combination of advertising and interactive technology promotes innovative development in advertising design.Looking at the current situation of dynamic interactive advertising design,there are still many problems that have not fully demonstrated the value of digital technology.Based on this,this article introduces the characteristics of the digital age,points out the main forms of dynamic advertising in the digital age,and proposes innovative strategies for dynamic interactive advertising design in the digital age.
关键词
数智时代/动态交互广告/创新设计Key words
the era of digital intelligence/dynamic interactive advertising/innovative design引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据