The Application of Intangible Cultural Heritage Elements in Modern Cultural and Creative Product Design
Intangible cultural heritage is a cultural treasure in China,with profound regional characteristics and intrinsic value.It provides rich materials and design inspiration for modern cultural and creative products.Applying intangible cultural heritage elements to modern cultural and creative product design is of great significance for promoting cultural inheritance and promoting the development of the cultural industry.Based on the current situation of modern cultural and creative product design,this paper proposes strategies for the application of intangible cultural heritage elements,including exploring cultural connotations,cross-border cooperative design,enriching product forms,and improving product practicality.It is expected to provide reference and assistance for relevant workers.
intangible cultural heritagecultural connotationsmodern cultural and creative industriesproduct design